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Search Engine and Email Marketing Search engine marketing boosts ROI for business-to-business sites. SearchDay How to do Ferrari-level searches on a Volkswagen budget SearchDay Spending is increasing for search engine marketing because it is the best interactive tool for driving carefully targeted audiences to Web sites. emarketer Online marketers do well on Overture, but Google provides formidable competition. The Motley Fool Yahoo renews its relationship to use Google's results as part of its search listings. Search Engine Watch Overture, the Next Dot-Com Miracle? The Motley Fool Wharton School of Business is agog over Google. CNET Does AltaVista's paid inclusion program violate the integrity of their search engine's results? BusinessWeek Online Yahoo's relationship with paid-search firm Overture Services Inc seems to be mostly responsible for Yahoo's new advertising money. The Register Inktomi Unveils Web Search 9

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