Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon their query if the first three pages of results do not yield an answer to their query, according to a new study by iProspect Inc.
Following an unsuccessful search, 67.5% of searchers will refine their search and try again. Another 27% will change engines and try their failed query on another search engine. Apparently, these users view an unsuccessful query as the result of failure of the search technology, not their query formation.
Some 52% of Web users have a favorite search engine and use it for all online searching.
Overall, 79.2% of search engine users find what they are looking for most of the time, according to the study.
The iProspect study surveyed 1,403 participants from a panel of over 2 million Internet registered users. The survey was conducted over a 15-day period from April to May 2002.
|
