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Hitting on the Right Keywords If you’re new to the optimization game, you’ve probably never had to brainstorm keyphrases. If this is new to you, relax. The purpose of this step is... Working With Search Engine Optimizers Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably... Sanibel Holiday Dipping Toes Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel...

Hitting the Right Chord Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy bars and the like to music stores, instrument builders and repairers. About five years ago, the company, WD Music Products Inc., Ft. Myers, FL, put up a Web site (www.wdmusic.com). Some more retail customers—people who build or repair their own guitars—trickled in but they were never more than 1% of the total business. That is, until about a year... More