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Return on Investment
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Exciting Results
RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut: buying thousands of keywords for sponsored links...
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| | | Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
Direct Newsline, a daily direct marketing newsletter
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus...
Direct
The Invisible Edge
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came...
Search Engine Marketing
Live From AdTech: The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200...
Direct Newsline
The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech...
DIRECT Newsline
RETURN on INVESTMENT
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard... Direct
Revving Up
WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%.... Direct
TOP SEARCH ENGINE PLAYERS At a Glance
ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com... Direct
Hitting the Right Chord
Larry and Wendy Davis' company has been selling guitar parts for 25 years. It is mostly a wholesale business,... Direct
Exciting Results
RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of... Direct
Sanibel Holiday Dipping Toes
Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel... Search Engine Marketing
Return on Investment
With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the... Search Engine Marketing
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Revving Up
Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%...
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Hitting the Right Chord
Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy bars and the like to music stores, instrument builders and repairers.
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