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Paid Placement
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Overture Doubles Keyword Price With No Notice to Advertisers
Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords....
Direct Newsline, a daily direct marketing newsletter
Marketers Turn to SEM as They Target More
Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc.,...
Search Engine Marketing
SEM, Classifieds Are Growing Online Ad Vehicles
Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several...
DIRECT Newsline
Overture Signs With Yahoo Japan
Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture’s Japanese...
DIRECT Newsline
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat's network-advertiser...
Direct Newsline
Live From AdTech: The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200...
Direct Newsline
MyWay Tackles Yahoo With New Campaign
"Yahoo is Toast" is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal...
DIRECT Newsline
TOP SEARCH ENGINE PLAYERS At a Glance
ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com... Direct
Exciting Results
RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of... Direct
Being Frank About Search Engine Rank
You're using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list... www.ftc.gov
Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?
The Federal Trade Commission’s recent landmark recommendation to the search engine industry to improve disclosure of paid listings within search results... Search Engine Marketing
Pros and Cons of Overture’s Auto Bidding
In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis... Search Engine Marketing
How Does Google’s AdWords Select Work?
In the world of pay-for-placement links at search sites, one of the hottest topics is Google’s AdWords Select, which launched in February 2002. Until... Search Engine Marketing
TJX To The Maxx
Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.... Search Engine Marketing
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